Online shopping for technology products: designing web portals to address buyer behaviours, attitudes and individual differences

Authors:
Matthew F. Bedernjak
Affiliations:
IBM Canada
Venue:
CASCON '06 Proceedings of the 2006 conference of the Center for Advanced Studies on Collaborative research
Year:
2006

Citing 1
Cited 2

Online shopping for technology products: designing web portals to address buyer behaviours, attitudes and individual differences

CASCON '06 Proceedings of the 2006 conference of the Center for Advanced Studies on Collaborative research

Online shopping for technology products: designing web portals to address buyer behaviours, attitudes and individual differences

CASCON '06 Proceedings of the 2006 conference of the Center for Advanced Studies on Collaborative research
Do online buying behaviour and attitudes to web personalization vary by age group?

Proceedings of the 2008 annual research conference of the South African Institute of Computer Scientists and Information Technologists on IT research in developing countries: riding the wave of technology

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Abstract

Technology products are among the fastest growing leaders in online sales categories. This paper looks at three experimentally established underlying constructs related to online technology product purchasing: 'Search and Compare' behaviour, an attitude of 'Comfort and Trust in the Internet', and a 'Concern for Portal Reliability/Function'. Three clusters (stereotypes) of online technology buyers are described and design implications related to each cluster as well as other criteria are discussed.