TOP-MODELER©: Supporting Complex Strategic and Operational Decisionmaking

Authors:
Ann Majchrzak;Les Gasser
Affiliations:
Marshall School of Business, University of Southern California, Los Angeles, CA 90089, USA, e-mail: majchrza@usc.edu;Graduate School of Library and Information Science, University of Illinois at Urbana/Champaign, 501 E. Daniel Street, Champaign, IL 61801, USA, e-mail: gasser@uiuc.edu
Venue:
Information-Knowledge-Systems Management
Year:
2000

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Abstract

Senior managers frequently make difficult strategic decisions that affect their entire organization.ï戮 ï戮 To do this, they often must rely on management experience and intuition.ï戮 ï戮 A growing arsenal of tools can be used to ensure that experience and intuition are appropriately applied and even enhanced by industry-wide best-practice knowledge, a comprehensive understanding of the firm's strengths and weaknesses, and an analytic assessment of how to prioritize implementation activities.ï戮 ï戮 This paper describes the use, development and evaluation of a tool called TOP-MODELER.ï戮 ï戮 We discuss the foundations of TOP-MODELER and the process of developing and validating its comprehensive knowledgebase.ï戮 ï戮 We also illustrate how TOP-MODELER has been applied to help streamline and clarify strategic and operations decisions for a wide array of strategists, designers, and managers in manufacturing (and other) organizations.