altVerto: using intervention and community to promote alternative transportation

  • Authors:
  • Martha V. Gukeisen;David Hutchful;Pieter Kleymeer;Sean A. Munson

  • Affiliations:
  • University of Michigan, Ann Arbor, MI;University of Michigan, Ann Arbor, MI;University of Michigan, Ann Arbor, MI;University of Michigan, Ann Arbor, MI

  • Venue:
  • CHI '07 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2007

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Abstract

We seek to motivate drivers who regularly use web-based local and mapping services and have access to viable alternative transit methods - such as public transportation, carpooling, walking or bicycling - to use these alternatives instead of driving alone. altVerto works with users' existing habits to intervene during trip planning, and then sustains long-term positive behavior through progress tracking and community-building around alternatives to driving. Our study investigates how computer-mediated intervention at decision making moments and online transit-related community motivates and sustains the use of alternative transit methods.