Using customer knowledge in designing electronic catalog

Authors:
Chinho Lin;Chienwen Hong
Affiliations:
Department of Industrial and Information Management, College of Management, National Cheng Kung University, No. 1, Ta-Hsueh Road, Tainan 701, Taiwan, ROC;Department of Industrial and Information Management, College of Management, National Cheng Kung University, No. 1, Ta-Hsueh Road, Tainan 701, Taiwan, ROC and Department of Information Management, ...
Venue:
Expert Systems with Applications: An International Journal
Year:
2008

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Abstract

This study mines customer behavior to assist managers in developing better promotion and other relevant policies for a firm. The association rules of the relational database design are implemented in the mining system which provides electronic catalog designs and promotional policies. It provides marketing managers with a useful tool to rapidly search for valuable information based on customer transaction information. Thus, it enables marketing managers to rapidly establish marketing strategies to enhance sales and profit. It results in better sales for the firm a retail store mall.