Advertising Insertion in Sports Webcasts

Authors:
Kongwah Wan;Xin Yan
Affiliations:
Infocomm Research;Infocomm Research
Venue:
IEEE MultiMedia
Year:
2007

Citing 6
Cited 4

The Holy Grail of Content-Based Media Analysis

IEEE MultiMedia
Real-time goal-mouth detection in MPEG soccer video

MULTIMEDIA '03 Proceedings of the eleventh ACM international conference on Multimedia
Structure analysis of soccer video with domain knowledge and hidden Markov models

Pattern Recognition Letters - Video computing
Real time advertisement insertion in baseball video based on advertisement effect

Proceedings of the 13th annual ACM international conference on Multimedia
Generic play-break event detection for summarization and hierarchical sports video analysis

ICME '03 Proceedings of the 2003 International Conference on Multimedia and Expo - Volume 2
Audio events detection based highlights extraction from baseball, golf and soccer games in a unified framework

ICME '03 Proceedings of the 2003 International Conference on Multimedia and Expo - Volume 3 (ICME '03) - Volume 03

ViSA: virtual spotlighted advertising

MM '08 Proceedings of the 16th ACM international conference on Multimedia
An intelligent strategy for the automatic detection of highlights in tennis video recordings

Expert Systems with Applications: An International Journal
Evolving virtual contents with interactions in videos

IMCE '09 Proceedings of the 1st international workshop on Interactive multimedia for consumer electronics
MiSPOT: dynamic product placement for digital TV through MPEG-4 processing and semantic reasoning

Knowledge and Information Systems

Quantified Score

Hi-index	0.01

Visualization

Abstract

The authors consider the advantages and issues that arise when placing advertising in sports webcasts as compared to more traditional sports broadcasts.