Real time advertisement insertion in baseball video based on advertisement effect

  • Authors:

  • Yiqun Li;Kong Wah Wan;Xin Yan;Changsheng Xu

  • Affiliations:

  • Institute for Infocomm Research, Singapore;Institute for Infocomm Research, Singapore;Institute for Infocomm Research, Singapore;Institute for Infocomm Research, Singapore

  • Venue:
  • Proceedings of the 13th annual ACM international conference on Multimedia
  • Year:
  • 2005

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Abstract

In this paper, we propose a novel method to detect baseball video scene for commercial advertisement insertion. The method uses the criteria based on better advertisement effect to generate a set of rules. From these rules, proper timing (starting time and ending time) and location are identified to insert the advertisement in the broadcast baseball video automatically. The proper timing is detected based on the consistent existence of simple background objects in the video for a period of time. The proper location is identified by less-informative-region detection in the video. The rules make sure that the critical information of the video is not blocked by the advertisement and the advertisement is always stable, clear and viewable on the stationary background of the video. The experimental results are encouraging.