A longitudinal study of expectations in small business internet commerce
International Journal of Electronic Commerce - Special issue: Developing the business components of the digital economy
Electronic Commerce and Organizational Innovation: Aspects and Opportunities
International Journal of Electronic Commerce
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Many small enterprises must base their operations at specific geographical locations. Transactions between "location-dependent" enterprises and their customers often rely on the availability and quality of information on enterprise location. Many Web-based business directories have recently integrated their listings with digital map servers in order to provide directory users with location information that "geo-places" directory-listed enterprises. This development has the potential to provide improved transactional support to location-dependent small enterprises and their customers. An exploratory study assessed the availability and quality of location information provided by four Web-based, map-enabled business directories for a group of 111 location-dependent, small Canadian enterprises. Results suggest that inaccurate directory-provided location information may jeopardize transactions by misplacing enterprises and misdirecting customers.