Competitive maps: the structure underlying asymmetric cross elasticities
Management Science
Prelaunch forecasting of new automobiles
Management Science
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
A Hierarchical Bayes Model of Primary and Secondary Demand
Marketing Science
Principles of Internet Marketing
Principles of Internet Marketing
Strategic Investment in Switching Cost: An Integrated Customer Acquisition and Retention Perspective
International Journal of Electronic Commerce
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
The information systems enrollment crisis: status and strategies
Proceedings of the special interest group on management information system's 47th annual conference on Computer personnel research
International Journal of Electronic Commerce
A Benchmarking-Based Requirement Analysis Methodology for Improving Web Sites
International Journal of Electronic Commerce
Internet portals' strategic utilization of UCC and Web 2.0 Ecology
Decision Support Systems
International Journal of Electronic Finance
Teachers' acceptance and use of an educational portal
Computers & Education
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This paper describes an empirical study of the dynamics of consumer switching behavior across major Internet portal Web sites, based on an analysis of a commercial on-line panel database. The study highlights the managerial implications of the model in the context of e-commerce. The results provide managerial insights regarding the strength of a portal Web site relative to its competitors in terms of its ability to attract and retain visitors as well as the relative vulnerabilities of competing portals from which visitors are drawn. The study also examines the effect of causal factors (e.g., visitor gender, past Internet usage, log-on time, time spent on previous sites) on portal Web site switching behavior and loyalty. The study has implications for identifying consumer segments more likely to be attracted to a Web site and for increasing the number of visitors to the site.