Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
International Journal of Human-Computer Studies
The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
LEMtool: measuring emotions in visual interfaces
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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In this paper a combined dimensional and discrete emotional approach is introduced for measuring emotions elicited by the visual appeal of websites. An online experiment was set out to measure the emotional experience of twelve screenshots of university websites. By indicating a position on the dimensions of pleasure and arousal, participants were asked to score corresponding emotion words that would relate to their position on the dimensions, plus random emotion words that were not related to their position. It was expected that scores on the corresponding emotion words would be higher than scores on the random emotion words. As expected, results showed that corresponding emotion words scored significantly higher, indicating that a combined dimensional and discrete emotion approach was feasible in measuring emotional experience elicited by visual appeal of websites.