Rise of the Network Society
The Cathedral and the Bazaar
Journal of Management Information Systems - Special section: Strategic and competitive information systems
The Wealth of Networks: How Social Production Transforms Markets and Freedom
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Beyond e-business models: the road to virtual worlds
Electronic Commerce Research
Designing markets for co-production of digital culture goods
Decision Support Systems
Impact of Flow and Brand Equity in 3D Virtual Worlds
Journal of Database Management
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Applying economic analysis, we explore the potential benefits and risks associated with firm-based and social production models and derive conditions that determine when open or closed innovation models are more appropriate. We contrast the newly emerging "user-generated approach" to innovation in virtual worlds with the traditional "producer-controlled approach". Taking the cases of World of Warcraft and Second Life, we show how the two virtual world providers use very different strategies to organize the creation of game content. We conclude with presenting a roadmap that businesses can use to conceive effective innovation and development strategies for designing virtual world offerings.