Determining factors of academic library Web site usage

Authors:
John H. Heinrichs;Kee-Sook Lim;Jeen-Su Lim;Melissa Allen Spangenberg
Affiliations:
Wayne State University, 106 Kresge Library, Detroit, MI 48202;University of Toledo, 2801 W. Bancroft, Toledo, OH 43606;University of Toledo, 2801 W. Bancroft, Toledo, OH 43606;Wayne State University, 106 Kresge Library, Detroit, MI 48202
Venue:
Journal of the American Society for Information Science and Technology
Year:
2007

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Abstract

This study develops three alternative models of academic library Web site usage based on the Technology Acceptance Model (TAM). The three alternative models depict relationships among various intrinsic and extrinsic determinant factors of an academic library's Web site usage. The four factors included in the models are perceived ease-of-use, perceived usefulness, service functionality, and task functionality. These four factors are hypothesized to affect directly or indirectly both factors of satisfaction and intention-to-use. LISREL analysis using survey data shows that the best-fit model is the “Dual Mediation Impact” Model. Research and managerial implications for the academic library are discussed. Future research directions and limitations also are provided. © 2007 Wiley Periodicals, Inc.