The first decade of e-commerce

  • Authors:

  • Godwin C. Ariguzo;Efrem G. Mallach;D. Steven White

  • Affiliations:

  • Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA.;Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA.;Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA

  • Venue:
  • International Journal of Business Information Systems
  • Year:
  • 2006

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Abstract

Executives remain hopeful, despite recent turmoil in the e-commerce business environment, that the internet will fulfil their expectations and become a source of competitive advantage. The authors of this article provide a historical review of the first decade of e-commerce and its business models. The authors provide a historical foundation so that future research will not duplicate what has already been done by documenting the evolution of e-commerce models developed by researchers during the initial decade of e-commerce. In addition, strategic challenges facing executives who seek to use the internet as part of their global business strategy are offered.