Investigating potentially affective factors of online sales: a study on Malaysian business online

Authors:
Ahasanul Haque;Javad Sadegzadeh;Ali Khatibi;Shameem Al Mahmud
Affiliations:
Faculty of Economics and Management Sciences, Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur 53100, Malaysia.;Faculty of Management, Multimedia University, Cyberjaya 63100, Malaysia.;School of Business and Management, University College of Technology and Management Malaysia, Block A, Jalan Equestrin 13/52, Off Persiaran Sukan, Seksyen 13, Shah Alam 40100, Selangor, Malaysi ...;Faculty of Management, Multimedia University, Cyberjaya 63100, Malaysia
Venue:
International Journal of Information Systems and Change Management
Year:
2006

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Abstract

Designing an electronic sales strategy depends on identifying consumers online, their motivation for shopping and prospective products that have potentials of online sales. This study examines statistical relationships between the potential of online sales and factors affecting online sales. Much statistical significance makes this study a potential cornerstone for future research.