E-Commerce Recommendation Applications
Data Mining and Knowledge Discovery
Effect of store design on consumer purchases: an empirical study of on-line bookstores
Information and Management
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Anonymity effects in computer-mediated communication in the case of minority influence
Computers in Human Behavior
Effects of popularity and quality on the usage of query suggestions during information search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An approach to measuring influence and cognitive similarity in computer-mediated communication
Computers in Human Behavior
Input online review data and related bias in recommender systems
Decision Support Systems
A decision tree model for herd behavior and empirical evidence from the online P2P lending market
Information Systems and e-Business Management
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Previous studies on informational cascades have stressed the importance of informational social influences in decision-making. When people use the product evaluations of others to indicate product quality on the Internet, online herd behavior occurs. This work presents four studies examining herd behavior of online book purchasing. The first two studies addressed how two cues frequently found on the Internet, i.e., star ratings and sales volume, influence consumer online product choices. The last two studies investigated the relative effectiveness of different recommendation sources. The experimental results demonstrated that subjects use the product evaluations and choices of others as cues in making purchasing book decisions on the Internet bookstore. Additionally, recommendations of other consumers exerted a greater influence on subject choices than recommendations of an expert. Finally, recommendations from recommender system influenced online consumer choices more than those from website owners. The results and implications of this research are discussed.