Electronic word-of-mouth: a genre approach to consumer communities

Authors:
Irene Pollach
Affiliations:
Aarhus School of Business, University of Aarhus, Centre for Corporate Communication, Fuglesangs Alle 4, 8210 Aarhus, Denmark
Venue:
International Journal of Web Based Communities
Year:
2008

Citing 7
Cited 1

The emergence of on-line community

Cybersociety 2.0
Genres and the Web: is the personal home page the first uniquely digital genre?

Journal of the American Society for Information Science
The Functionality Attribute of Cybergenres

HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 2 - Volume 2
A Framework for Creating a Facetted Classification for Genres: Addressing Issues of Multidimensionality

HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 4 - Volume 4
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

Management Science
Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet

International Journal of Electronic Commerce
Electronic word-of-mouth: a genre approach to consumer communities

International Journal of Web Based Communities

Electronic word-of-mouth: a genre approach to consumer communities

International Journal of Web Based Communities

Quantified Score

Hi-index	0.00

Visualization

Abstract

Consumer communities on the web provide people with unprecedented opportunities to articulate their opinions on products and services or read about the experiences of other consumers. This form of writing can be considered a truly digital genre, as consumers were not able to share their opinions with other consumers in a structured and written format before the advent of the internet. To identify the rules and conventions established by such a genre community, a sample of product reviews is examined using a methodology that combines corpus linguistics and qualitative textual analysis. More precisely, the analysis focuses on the text structure, content, audience appeals, sentence style and word choice. The results of this analysis may help improve the design of consumer opinion websites, thereby making these communities more useful sources of knowledge for consumers and companies alike.