Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Information Systems Research
A Comparison of Online and Offline Consumer Brand Loyalty
Marketing Science
For mobile applications, branding is experience
Communications of the ACM - Designing for the mobile device
Solving the startup problem in Western mobile Internet markets
Telecommunications Policy
An analysis of the determinants and effects of ICT diffusion in developing countries
Information Technology for Development
Collecting and Sharing Location-based Content on Mobile Phones in a Zoo Visitor Experience
Computer Supported Cooperative Work
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In this paper, the impact that the Internet access device has on consumer loyalty behaviors relative to Internet content was explored. To do so, a mixed logit demand function for mobile and PC subscribers to digital content was estimated and consumers' willingness to pay for attributes related to specific content providers and their levels of service quality were measured. It was found that significant differences in loyalty and willingness to pay for service quality factors existed between mobile and PC Internet content subscribers, suggesting that while content may be developed as device independent, consumers interact differently with similar Internet content accessed through different devices. Specifically, the willingness to pay for more robust and more frequently updated content was on average higher in the mobile segment than in the PC segment. In addition, the overall switching costs consumers attributed to specific content providers via the mobile channel were far higher than through the PC channel. These results suggest that more robust content management systems must be developed to accommodate for such differences in consumer behavior.