How medical expertise influences web search interaction

Authors:
Ryen W. White;Susan Dumais;Jaime Teevan
Affiliations:
Microsoft Corporation, Redmond, WA, USA;Microsoft Corporation, Redmond, WA, USA;Microsoft Corporation, Redmond, WA, USA
Venue:
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
Year:
2008

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Abstract

Domain expertise can have an important influence on how people search. In this poster we present findings from a log-based study into how medical domain experts search the Web for information related to their expertise, as compared with non-experts. We find differences in sites visited, query vocabulary, and search behavior. The findings have implications for the automatic identification of domain experts from interaction logs, and the use of domain knowledge in applications such as query suggestion or page recommendation to support non-experts.