User-Centered Design Stories: Real-World UCD Case Studies
User-Centered Design Stories: Real-World UCD Case Studies
Which Factors Form Older Adults' Acceptance of Mobile Information and Communication Technologies?
USAB '09 Proceedings of the 5th Symposium of the Workgroup Human-Computer Interaction and Usability Engineering of the Austrian Computer Society on HCI and Usability for e-Inclusion
Revisiting personas: the making-of for special user groups
CHI '12 Extended Abstracts on Human Factors in Computing Systems
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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.