Information Architecture for the World Wide Web
Information Architecture for the World Wide Web
Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
The Elements of User Experience: User-Centered Design for the Web
The Elements of User Experience: User-Centered Design for the Web
PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
The persuasive expansion: rhetoric, information architecture, and conceptual structure
ICCS'06 Proceedings of the 14th international conference on Conceptual Structures: inspiration and Application
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Categorization is inevitable in the process of designing persuasive software. Having said that, there has not yet been paid much attention to the role of categorization within the field of Persuasive Design. When a designer categorizes what elements should be part of the persuasive software he must always consider the user in order to achieve the most suitable categorization in relation to his intention. This article will show how theories of Epistemic Rhetoric and Cognitive Science both emphasize the role of categorization and how they supplement each other in an understanding of the user and how human beings categorize in order to comprehend and make sense of concepts. In a concluding example it will show how two furniture warehouses with seemingly similar persuasive intentions have chosen different categorizations that consequently result in different persuasive outcomes.