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In 1997, the National Research Council issued a report indicating the possibility of joint research between the Department of Defense and the entertainment industry. Since that time, the Moves Institute and other research organizations have adopted the research agenda specified and attempted to fulfill the report's promise. The "America's Army" PC game suite is the first successful collaboration to transition from a research effort to a fully developed Internet-based multiplayer game. In this article, the authors describe the research and development involved, some of the difficulties encountered, the successes made possible by the exploitation of institute-based, PC-game research and development capability, and results of the game's launch in May 2002.