How Do We Build Trust into E-commerce Web Sites?

Authors:
Ejike Ofuonye;Patricia Beatty;Ian Reay;Scott Dick;James Miller
Affiliations:
University of Alberta;University of Alberta;Hitachi ID Systems;University of Alberta;University of Alberta
Venue:
IEEE Software
Year:
2008

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Abstract

Trust is a subjective, user-centric, context-dependent concept, and is thus difficult to define universally. On the Internet, several factors make trust more difficult to build, explaining why some successful brick-and-mortar retail chains have been unable to translate their reputation to the virtual platform the Web offers. Researchers in many fields have been interested in how to build trust in e-commerce sites. To address this issue, the authors reviewed the available literature on the topic, examining 28 relevant publications in depth to identify relationships among factors that impact trust.