Causality: models, reasoning, and inference
Causality: models, reasoning, and inference
Communications of the ACM
Communications of the ACM
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Trust without touch: jumpstarting long-distance trust with initial social activities
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Face it - photos don't make a web site trustworthy
CHI '02 Extended Abstracts on Human Factors in Computing Systems
A picture says more than a thousand words: photographs as trust builders in e-commerce websites
CHI '02 Extended Abstracts on Human Factors in Computing Systems
Notions of reputation in multi-agents systems: a review
Proceedings of the first international joint conference on Autonomous agents and multiagent systems: part 1
Consumer trust in an Internet store
Information Technology and Management
Shiny happy people building trust?: photos on e-commerce websites and consumer trust
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Trustbuilders and Trustbusters
I3E '01 Proceedings of the IFIP Conference on Towards The E-Society: E-Commerce, E-Business, E-Government
Interpersonal cues and consumer trust in e-commerce
CHI '03 Extended Abstracts on Human Factors in Computing Systems
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
Empirical research in on-line trust: a review and critical assessment
International Journal of Human-Computer Studies - Special issue: Trust and technology
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Experimental games for the design of reputation management systems
IBM Systems Journal
The mechanics of trust: a framework for research and design
International Journal of Human-Computer Studies
A survey of trust and reputation systems for online service provision
Decision Support Systems
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
How Do We Build Trust into E-commerce Web Sites?
IEEE Software
Trust and TAM in online shopping: an integrated model
MIS Quarterly
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Reputation scores and seller photos are regarded as two types of signals promoting trust in e-commerce. Little is known about their differential impact when co-occurring in online transactions. Using a computer-mediated trust game, the current study combined three photo conditions (trustworthy, untrustworthy and no seller photo) with three reputation conditions (positive, negative and no seller reputation) in a 3x3 within-subject design. Buyers' ratings of trust and number of purchases served as dependent variables. Significant main effects were found for reputation scores and photos on both dependent variables and there was no interaction effect. Trustworthy photos and positive reputation contributed towards buyers' trust and higher purchase rates. Surprisingly, neither untrustworthy photos nor negative reputation performed worse than missing information. On the contrary, completely missing information (no reputation, no photo) led to distrust and differed significantly from completely negative information (low reputation, untrustworthy photo), which resulted in a neutral trust level. Overall, the data suggest that not only does positive information increase trust, but mere uncertainty reduction regarding a seller can also contribute towards trust in online transactions.