Selecting the preferable bancassurance alliance strategic by using expert group decision technique

Authors:
Cheng-Ru Wu;Chin-Tsai Lin;Yu-Fan Lin
Affiliations:
Graduate Institute of Business and Management, Yuanpei University, 306 Yuanpei Street, Hsin Chu 30015, Taiwan, ROC;Graduate Institute of Business and Management, Yuanpei University, 306 Yuanpei Street, Hsin Chu 30015, Taiwan, ROC;Graduate Institute of Business and Management, Yuanpei University, 306 Yuanpei Street, Hsin Chu 30015, Taiwan, ROC
Venue:
Expert Systems with Applications: An International Journal
Year:
2009

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Abstract

Bancassurance has enjoyed considerable success in Europe, but this concept is relatively new for Asian countries, having emerged only in 2002. Thus, the aim of this paper is to search and identify the preferable bancassurance alliance structure from the executive management perspectives. We adopt the analytical hierarchy process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to construct an evaluation method. Finally, this study proves that Financial Holding Company model in bancassurance alliance models is preferable for the executive.