Applied multivariate techniques
Applied multivariate techniques
Fuzzy set theory—and its applications (3rd ed.)
Fuzzy set theory—and its applications (3rd ed.)
Genetic Algorithms in Search, Optimization and Machine Learning
Genetic Algorithms in Search, Optimization and Machine Learning
Genetic Algorithms: Concepts and Designs with Disk
Genetic Algorithms: Concepts and Designs with Disk
Data Mining: Concepts and Techniques
Data Mining: Concepts and Techniques
Support vector interval regression machine for crisp input and output data
Fuzzy Sets and Systems
The evaluation of service quality using generalized Choquet integral
Information Sciences: an International Journal
An evaluation of airline service quality using the fuzzy weighted SERVQUAL method
Applied Soft Computing
A new fuzzy dempster MCDM method and its application in supplier selection
Expert Systems with Applications: An International Journal
A novel Likert scale based on fuzzy sets theory
Expert Systems with Applications: An International Journal
| Hi-index | 12.05 |
Travel websites provide customers diverse services including travel information and products through the internet. More and more people are used to plan their itineraries and acquire travel information by visiting travel websites. In the face of the strong competition environment, in order to profit by making customers proceed with transactions on the websites, travel websites should pay more attention to the improve the electronic service quality (e-SQ). e-SQ evaluation for travel websites can be treated as a multiple-criteria decision making (MCDM) problem modeled by the given hierarchical structure. As for evaluating e-SQ, since the traditional Likert scales cannot deal with uncertain assessments according to human intuition for the service quality evaluation, the fuzzy number is employed to measure decision-makers' subjective preference. This paper aims to develop a genetic-algorithm-based method to automatically determine the degrees of importance of respective criteria. Then, critical criteria for evaluating service quality can be easily identified. In the empirical study, four representative travel websites in Taiwan are selected to determine the critical criteria concerned by customers. The findings provide useful information to travel websites for improving e-SQ.