Decision support system effectiveness: a review and an empirical test
Management Science
Database models and managerial institution: 50% model + 50% manager
Management Science
Rethinking the effectiveness measures of decision support systems
Information and Management
Improving quality, speed and confidence in decision-making: measuring expert systems benefits
Information and Management
An approach for an integrated DSS for strategic planning
Decision Support Systems
Distributed intelligent executive information systems
Decision Support Systems - Special issue on executive information systems
A distributed decision support system for strategic planning
Decision Support Systems - Special issue: intelligent agents as a basis for decision support systems
An agent-based framework for building decision support systems
Decision Support Systems - Special issue on decision support technologies for complex and open organizations
A neural networks-based approach for strategic planning
Information and Management
The development of a hybrid intelligent system for developing marketing strategy
Decision Support Systems
Building Effective Decision Support Systems
Building Effective Decision Support Systems
Decision Support Systems and Intelligent Systems (7th Edition)
Decision Support Systems and Intelligent Systems (7th Edition)
Group decision support systems: a new frontier
ACM SIGMIS Database
A strategic decision support system at Orell Fussli
Journal of Management Information Systems - Special issue: Information technology and organization design
AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making
Expert Systems with Applications: An International Journal
An intelligent agent-assisted decision support system for family financial planning
Decision Support Systems
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
ACACOS'10 Proceedings of the 9th WSEAS international conference on Applied computer and applied computational science
Selection of new production facilities with the Group Analytic Hierarchy Process Ordering method
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
RP3CA: An expert system applied in stormwater management plan for construction sites in Malaysia
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
A web forecasting system supporting policy implementation: the case of 'digital planning' in Greece
International Journal of Business Information Systems
Hi-index | 12.06 |
A hybrid approach that combines human judgment, analytic hierarch process (AHP), simulation and a fuzzy expert system for formulating marketing strategies and related Internet strategies is proposed and evaluated in the paper. Within this approach, AHP is utilised to perform pairwise comparisons and assist the decision-maker to determine the relative importance of relevant factors affecting strategic decision-making. Monte Carlo simulation is employed to estimate the scores for the strategic factors or variables on the basis of human judgmental inputs and the triangular probability distribution. The fuzzy expert system is applied to fuzzify the aggregated inputs using trapezoidal membership functions, undertake approximate reasoning and generate strategic recommendations with certain degree of confidence. These techniques and technologies are hybridised by using an intercommunication job-sharing method with human judgment incorporated. Empirical evaluation findings from six managers indicate that the hybrid approach is efficient and effective in supporting and improving both the process and the outcomes of strategy formulation.