Computer
A distributed decision support system for strategic planning
Decision Support Systems - Special issue: intelligent agents as a basis for decision support systems
An agent-based framework for building decision support systems
Decision Support Systems - Special issue on decision support technologies for complex and open organizations
Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet
Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet
Application of Intelligent Agent Technology for Knowledge Management Integration
ICCI '04 Proceedings of the Third IEEE International Conference on Cognitive Informatics
Data Mining: Concepts and Techniques
Data Mining: Concepts and Techniques
AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making
Expert Systems with Applications: An International Journal
A Multi-agent Model to Develop Knowledge Management Systems
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
An intelligent agent-based architecture for strategic information system applications
Knowledge-Based Systems
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
An integrated approach for developing e-commerce applications
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
An agent-based diffusion model with consumer and brand agents
Decision Support Systems
Expert Systems with Applications: An International Journal
Recommendation agent impact on consumer online shopping: The Movie Magic case study
Expert Systems with Applications: An International Journal
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Marketing plays an essential role in the competitive business environment. Marketing decision makers constantly need to monitor changes in the environment and organization to make necessary changes. Therefore, a knowledge management (KM) system is required to acquire, store, retrieve and use up-to-date knowledge. Corporations also tend to look for systems to assist them in knowledge management. Agent technology looks set for assisting organizations in collecting, processing and using knowledge with high accuracy, speed and efficiency. This paper proposes a knowledge management framework for marketing decision making through using agent technology, fuzzy AHP (Analytical Hierarchy Process) and fuzzy logic. The fuzzy AHP is used for allocating the weight of determinant criteria and fuzzy logic is deployed for determining the final decision in pessimistic, moderate and optimistic satiations. The objectives of this study are as follows: (a) developing a knowledge management framework for capturing, storing, disseminating and utilizing marketing knowledge by using agent system, and (b) helping marketing decision makers to make effective decisions based on useful knowledge, and (c) encouraging marketing decisions towards the intelligence. Implementation of the proposed system in a car factory indicates that it is efficient and effective in supporting and improving marketing decision making.