Decision support system effectiveness: a review and an empirical test
Management Science
Database models and managerial institution: 50% model + 50% manager
Management Science
Improving quality, speed and confidence in decision-making: measuring expert systems benefits
Information and Management
Electronic commerce: a managerial perspective
Electronic commerce: a managerial perspective
The development of a hybrid intelligent system for developing marketing strategy
Decision Support Systems
Management Information Systems: Managing Information Technology in the E-Business Enterprise
Management Information Systems: Managing Information Technology in the E-Business Enterprise
Decision Support Systems and Intelligent Systems
Decision Support Systems and Intelligent Systems
Past, present, and future of decision support technology
Decision Support Systems - Special issue: Decision support systems: Directions for the next decade
Expert Systems as Knowledge Servers
IEEE Expert: Intelligent Systems and Their Applications
Group decision support systems: a new frontier
ACM SIGMIS Database
A strategic decision support system at Orell Fussli
Journal of Management Information Systems - Special issue: Information technology and organization design
AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making
Expert Systems with Applications: An International Journal
Generating domain-specific web-based expert systems
Expert Systems with Applications: An International Journal
Mining tourist imagery to construct destination image position model
Expert Systems with Applications: An International Journal
A novel method for the selection of expert systems using case-based reasoning
International Journal of Knowledge Engineering and Soft Data Paradigms
Expert Systems with Applications: An International Journal
Hybrid intelligent scenario generator for business strategic planning by using ANFIS
Expert Systems with Applications: An International Journal
Identification of sport talents using a web-oriented expert system with a fuzzy module
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
ACACOS'10 Proceedings of the 9th WSEAS international conference on Applied computer and applied computational science
The Knowledge Engineering Review
An expert system development tool for non AI experts
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Hi-index | 12.07 |
A Web-enabled hybrid approach to strategic marketing planning is established in this paper. The proposed approach combines the group Delphi technique with a Web-based expert system, called WebStra (developed by the author), to support some key stages of the strategic marketing planning process. The Web-enabled approach is based upon client-server architecture that enables the sharing and delivery of computerised planning models and knowledge via the Internet, intranets or extranets, which allows widespread access by authorised users around the clock, across the world or throughout the company. In order to assess the overall value of the proposed approach, case-based evaluation work has been undertaken. Evaluation findings indicate that the approach is effective and efficient in terms of overcoming time and geographical barriers, saving decision-making time, coupling analysis with human judgment, helping improve decision-making quality, etc.