Beyond usability: evaluating emotional response as an integral part of the user experience

  • Authors:
  • Anshu Agarwal;Andrew Meyer

  • Affiliations:
  • Salesforce.com, San Francisco, CA, USA;Stanford University, Palo Alto, CA, USA

  • Venue:
  • CHI '09 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2009

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Abstract

The role of emotion as an integral component of user experience has mostly been overlooked in the HCI literature. Instead, usability has been relied upon as the key indicator of user experience. We developed a methodology that combined verbal and nonverbal emotion scales. A usability study was then conducted, in which we collected both traditional usability metrics and emotional response data. Results indicated insignificant differences in usability metrics but numerous significant differences between emotional responses of users. Exploration of these emotional responses successfully provided additional insight into the user experience.