Intermediated technology interaction in rural contexts

Authors:
Abhay Sukumaran;Satyan Ramlal;Eyal Ophir;Vangala RamNaresh Kumar;Gaurav Mishra;Vanessa Evers;Venkataraman Balaji;Clifford Nass
Affiliations:
Stanford University, Stanford, CA, USA;University of Amsterdam, Amsterdam, Netherlands;Stanford University, Stanford, CA, USA;ICRISAT, Patancheru, India;ICRISAT, Patancheru, India;University of Amsterdam, Amsterdam, Netherlands;ICRISAT, Patancheru, India;Stanford University, Stanford, CA, USA
Venue:
CHI '09 Extended Abstracts on Human Factors in Computing Systems
Year:
2009

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Abstract

Access to information technology in developing countries is often indirect, involving human intermediaries. A computer kiosk is a typical instance of three-way interaction between user, kiosk operator, and kiosk technology. We describe a pilot experimental study that investigates whether manipulating the social prominence of the intermediary versus the technology affects perceived information characteristics and attitudes toward the interaction. We suggest that a better understanding of such locally specific interaction models is needed to address culturally influenced issues in information technology use throughout the developing world. Ongoing methodological challenges in conducting experimental studies in such contexts are discussed.