Probabilistic Methods for Financial and Marketing Informatics

  • Authors:
  • Richard E. Neapolitan;Xia Jiang

  • Affiliations:
  • -;-

  • Venue:
  • Probabilistic Methods for Financial and Marketing Informatics
  • Year:
  • 2007

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Abstract

Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.