What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Believe it or not: factors influencing credibility on the Web
Journal of the American Society for Information Science and Technology
Web credibility research: a method for online experiments and early study results
CHI '01 Extended Abstracts on Human Factors in Computing Systems
How do users evaluate the credibility of Web sites?: a study with over 2,500 participants
Proceedings of the 2003 conference on Designing for user experiences
How users assess web pages for information seeking
Journal of the American Society for Information Science and Technology
The influence of structural and message features on Web site credibility
Journal of the American Society for Information Science and Technology
Do websites influence the nature of voting intentions? The case of two national elections in Greece
Computers in Human Behavior
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This paper presents findings on the use of Web sites as a political marketing tool in the context of the 2007 Greek national elections. The questions guiding this research are how popular were online campaigns in terms of candidate use of Web sites and which trust and credibility-building Web site design cues were leveraged by candidates. This study also explored differences in online campaign practices both between Greek political parties and between the 2007 national Greek elections and the 2002 federal US elections. The entire population of Greek candidates' Web sites (n=373) was reviewed and evaluated against a framework that consisted of 58 Web site design features reflecting the potential of Web technologies for political marketing. Results indicate that only 18% of Greek candidates had a Web presence in 2007, and on average these online campaigns were quite limited in their implementations of practices such as volunteer recruitment, fundraising, and Web-exclusive activities. On average, these implementations led in certain areas, but more interestingly lagged the US in online political marketing activities such as the provision of electronic paraphernalia, a campaign calendar, a privacy policy, issues statements, and endorsements. Twenty-four Web site design features are recommended for candidates to remain at par within the online political marketing scene in Greece. Findings are complemented by two case studies of Web sites that demonstrate mature use of Web technologies in online political campaigning.