Managing the diffusion of organizational learning behavior

Authors:
Gary F. Templeton;Mark B. Schmidt;G. Stephen Taylor
Affiliations:
Department of Management and Information Systems, College of Business and Industry, Mississippi State University, Starkville, USA 39762;Department of Business Computer Information Systems, G.R. Herberger College of Business, St. Cloud State University, St. Cloud, USA 56301;Department of Management and Information Systems, College of Business and Industry, Mississippi State University, Starkville, USA 39762
Venue:
Information Systems Frontiers
Year:
2009

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Abstract

This paper addresses the need for organizations to manage the transformation from traditional hierarchical models to `learning organizations.' We propose a five-stage methodology useful in the diffusion of behaviors associated with organizational learning (OL) theory. The stages of OL diffusion are (1) agenda-setting, (2) matching, (3) restructuring, (4) clarifying, and (5) routinizing. Each stage involves both managerial (structural) or member (cultural) influences on organizational memory (OM). Salient definitions are provided and the OM aspects and deliverables associated with each OL diffusion stage are discussed. This research provides a theoretically-driven approach to help change agents diffuse and realize the potential of OL behavior in the firm.