The considerations of the web page design

  • Authors:
  • Jenn Tang

  • Affiliations:
  • Department of Information Management, National Taipei College of Business, Taipei City, Taiwan R.O.C.

  • Venue:
  • WSEAS Transactions on Information Science and Applications
  • Year:
  • 2009

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Abstract

The web page interface is often one of the key factors that determine the browsers to stay or to leave. Limited visual space should be utilized to design the optimal layout in order to offer the important message of web page, increase the surfing, and, furthermore, fully stimulate the click-through rate. Based on content analysis method, this study takes 326 female shopping sites as examples to categorize 45 main entities from most websites and further obtains the web page layout of e-commerce in which there are 7 principles of uniformity for general entities and 5 for specific entities. According to these findings, another usability tests been conducted that are user friendly, usefulness, ease of use regarding other random searched shopping sites for verification. We did discover that the entities possess the characteristics of position-oriented. Our results offer guidelines for planning e-commerce web pages.