Implementing the Internet for business: A global marketing opportunity

Authors:
Marios C. Angelides
Affiliations:
Information Systems Department, London School of Economics, Houghton Street, London, WC2A 2AE, UK
Venue:
International Journal of Information Management: The Journal for Information Professionals
Year:
1997

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Abstract

The aim of this paper is twofold. First, it discusses the use of the Internet and the World Wide Web for marketing and compares Internet and World Wide Web Marketing with traditional media Marketing. Then it discusses the impacts of Internet and World Wide Web marketing, how large they are, and how marketing and organizations are going to respond to these, which leads to the need for new business strategies. A presentation on how the Internet is currently being used in business serves as the anchor for the above discussion.