Identifying fixations and saccades in eye-tracking protocols
ETRA '00 Proceedings of the 2000 symposium on Eye tracking research & applications
Eye Tracking Methodology: Theory and Practice
Eye Tracking Methodology: Theory and Practice
Using gaze data in evaluating interactive visualizations
HCIV'09 Proceedings of the Second IFIP WG 13.7 conference on Human-computer interaction and visualization
Measuring and visualizing attention in space with 3D attention volumes
Proceedings of the Symposium on Eye Tracking Research and Applications
Using eye-tracking to test and improve website design
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: design philosophy, methods, and tools - Volume Part I
AOI rivers for visualizing dynamic eye gaze frequencies
EuroVis '13 Proceedings of the 15th Eurographics Conference on Visualization
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Eye tracking heatmaps have become very popular and easy to create over the last few years. They are very compelling and can be effective in summarizing and communicating data. However, heatmaps are often used incorrectly and for the wrong reasons. In addition, many do not include all the information that is necessary for proper interpretation. This paper describes several types of heatmaps as representations of different aspects of visual attention, and provides guidance on when to use and how to interpret heatmaps. It explains how heatmaps are created and how their appearance can be modified by manipulating different display settings. Guidelines for proper use of heatmaps are also proposed.