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To search for ways of better communicating the intended meanings to culturally diverse users, this paper uses Bakhtin's concept of dialogicality and its application to examine how interpretation functions in cross-cultural design. It argues for a dialogical view of interpretation based on the genre notion with its features of situatedness and dynamism. This view of interpretation connects action and meaning in cross-cultural IT design and makes a design appealing to a local context without stereotyping the local culture in an essentialist fashion.