Automatic mobile menu customization based on user operation history

Authors:
Yusuke Fukazawa;Mirai Hara;Masashi Onogi;Hidetoshi Ueno
Affiliations:
NTT DOCOMO, Inc. and NTT DOCOMO R&D Center, Yokosuka-shi, Kanagawa, Japan;NTT DOCOMO, Inc. and NTT DOCOMO R&D Center, Yokosuka-shi, Kanagawa, Japan;NTT DOCOMO, Inc. and NTT DOCOMO R&D Center, Yokosuka-shi, Kanagawa, Japan;NTT DOCOMO, Inc. and NTT DOCOMO R&D Center, Yokosuka-shi, Kanagawa, Japan
Venue:
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
Year:
2009

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Abstract

Mobile devices are becoming more and more difficult to use due to the sheer number of functions now supported. In this paper, we propose a menu customization system that ranks functions so as to make interesting functions, both frequently used functions and rarely used functions, easy to access. Concretely, we define the features of phone functions by extracting keywords from the manufacturer's manual, and propose the method that ranks the functions based on user operation history by using Ranking SVM (Support Vector Machine). We conduct a home-use test for one week to evaluate the efficiency of customization and the usability of menu customization. The results show that the average rank of used functions on the last day of the test is half of that of first day and almost 70 % of the users are satisfied with the ranking provided by menu customization and the usability of menus. In addition, interviews show that automatic mobile menu customization is more appropriate for mobile phone beginner rather than the master users.