SIMBA: A simulator for business education and research

Authors:
Fernando Borrajo;Yolanda Bueno;Isidro de Pablo;Begoña Santos;Fernando Fernández;Javier García;Ismael Sagredo
Affiliations:
Faculty of Economics and Business Administration, Universidad Autónoma de Madrid, Ctra. de Colmenar Viejo, Km 15, 28049 Madrid, Spain;Faculty of Economics and Business Administration, Universidad Autónoma de Madrid, Ctra. de Colmenar Viejo, Km 15, 28049 Madrid, Spain;Faculty of Economics and Business Administration, Universidad Autónoma de Madrid, Ctra. de Colmenar Viejo, Km 15, 28049 Madrid, Spain;Faculty of Economics and Business Administration, Universidad Autónoma de Madrid, Ctra. de Colmenar Viejo, Km 15, 28049 Madrid, Spain;Computer Science Department, Universidad Carlos III de Madrid, Avenida de la Universidad 30, 28911 Leganés, Madrid, Spain;Computer Science Department, Universidad Carlos III de Madrid, Avenida de la Universidad 30, 28911 Leganés, Madrid, Spain;Computer Science Department, Universidad Carlos III de Madrid, Avenida de la Universidad 30, 28911 Leganés, Madrid, Spain
Venue:
Decision Support Systems
Year:
2010

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Abstract

Business simulators are used for decision-making since different scenarios can be evaluated without risk. They are also used in business management education. The main goal of this paper is to introduce SIMBA (SIMulator for Business Administration), a new simulator that serves as a web-based platform for business education, permitting both classroom and distance education. This paper also adds a research aspect in business intelligence because SIMBA can be used as a fieldwork tool for the development and evaluation of intelligent agents. The simulator creates a more complex competitive environment in which intelligent agents play the role of business decision makers.