Adoption of IPTV under the convergence of broadcasting and telecommunications

Authors:
Imsook Ha;Jaeheung Yoo;Junkyun Choi;Sanggug Jong;Soohyung Kim;Youngmin Chin
Affiliations:
Infonnation and Communications University;Infonnation and Communications University;Infonnation and Communications University;Korea Telecom;Infonnation and Communications University;Korea Telecom
Venue:
ICACT'09 Proceedings of the 11th international conference on Advanced Communication Technology - Volume 2
Year:
2009

Citing 7
Cited 0

An empirical study on the adoption of information appliances with a focus on interactive TV

Telematics and Informatics
Consumer reactions to electronic shopping on the world wide web

International Journal of Electronic Commerce
Extending the TAM for a t-commerce

Information and Management
The impact of Web quality and playfulness on user acceptance of online retailing

Information and Management
Determinants of adoption of mobile games under mobile broadband wireless access environment

Information and Management
Moderating effects of Job Relevance and Experience on mobile wireless technology acceptance: Adoption of a smartphone by individuals

Information and Management
Sources of influence on beliefs about information technology use: an empirical study of knowledge workers

MIS Quarterly

Quantified Score

Hi-index	0.00

Visualization

Abstract

This research examines the factors that influence users' adoption of IPTV. Early studies lacked comprehensive approaches to both technological and broadcasting aspects of IPTV adoption. This study basically used Technology Adoption Model (TAM) which has been applied in a variety of studies in the area of IT usage. However, our model incorporates additional theoretical variables spanning "The uses and gratifications theory" rather than focusing only on TAM to reflect media characteristics of IPTV. This research also examines monetary factors. Overall, the results revealed that the effect of PEU and Cost factor were very important in attitude toward using IPTV