Self-organization and associative memory: 3rd edition
Self-organization and associative memory: 3rd edition
Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand
Expert Systems with Applications: An International Journal
Intelligent physician segmentation and management based on KDD approach
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
A recommender system to avoid customer churn: A case study
Expert Systems with Applications: An International Journal
Spatially enabled customer segmentation using a data classification method with uncertain predicates
Decision Support Systems
Expert Systems with Applications: An International Journal
Customer grouping for better resources allocation using GA based clustering technique
Expert Systems with Applications: An International Journal
Evaluation model of business intelligence for enterprise systems using fuzzy TOPSIS
Expert Systems with Applications: An International Journal
Computers and Industrial Engineering
Segmenting customers by transaction data with concept hierarchy
Expert Systems with Applications: An International Journal
A service oriented approach to Business Intelligence in Telecoms industry
Telematics and Informatics
Using context to improve the effectiveness of segmentation and targeting in e-commerce
Expert Systems with Applications: An International Journal
Self-Organising Maps: A new way to screen the level of satisfaction of dialysis patients
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Optimal customer selection for cross-selling of financial services products
Expert Systems with Applications: An International Journal
Multi-Agent Negotiation in B2C E-Commerce Based on Data Mining Methods
International Journal of Intelligent Information Technologies
Customer Orientation Based Multi-Agent Negotiation for B2C e-Commerce
International Journal of Agent Technologies and Systems
Multi-Agent Negotiation Paradigm for Agent Selection in B2C E-Commerce
International Journal of Agent Technologies and Systems
Expert Systems with Applications: An International Journal
Review: Soft computing applications in customer segmentation: State-of-art review and critique
Expert Systems with Applications: An International Journal
Hi-index | 12.07 |
For the success of CRM, it is important to target the most profitable customers of a company. Many CRM researches have been performed to calculate customer profitability and develop a comprehensive model of it. Most of them, however, had some limitations and accordingly the customer segmentation based on the customer profitability model is still underutilized. This paper aims at providing an easy, efficient and more practical alternative approach based on the customer satisfaction survey for the profitable customers segmentation. We present a multi-agent-based system, called the survey-based profitable customers segmentation system that executes the customer satisfaction survey and conducts the mining of customer satisfaction survey, socio-demographic and accounting database through the integrated uses of business intelligence tools such as DEA (Data Envelopment Analysis), Self-Organizing Map (SOM) neural network and C4.5 for the profitable customers segmentation. A case study on a Motor company's profitable customer segmentation is illustrated.