Self-organization and associative memory: 3rd edition
Self-organization and associative memory: 3rd edition
Data mining solutions: methods and tools for solving real-world problems
Data mining solutions: methods and tools for solving real-world problems
ACM Computing Surveys (CSUR)
Information Visualization and Visual Data Mining
IEEE Transactions on Visualization and Computer Graphics
Segmentation of stock trading customers according to potential value
Expert Systems with Applications: An International Journal
Intelligent profitable customers segmentation system based on business intelligence tools
Expert Systems with Applications: An International Journal
The growing hierarchical self-organizing map: exploratory analysis of high-dimensional data
IEEE Transactions on Neural Networks
Outlier identification and market segmentation using kernel-based clustering techniques
Expert Systems with Applications: An International Journal
An attentive self-organizing neural model for text mining
Expert Systems with Applications: An International Journal
Customer churn prediction by hybrid neural networks
Expert Systems with Applications: An International Journal
An efficient approach for building customer profiles from business data
Expert Systems with Applications: An International Journal
Variable selection by association rules for customer churn prediction of multimedia on demand
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Data augmentation by predicting spending pleasure using commercially available external data
Journal of Intelligent Information Systems
Expert Systems with Applications: An International Journal
Segmentation of telecom customers based on customer value by decision tree model
Expert Systems with Applications: An International Journal
A case study of applying LRFM model in market segmentation of a children's dental clinic
Expert Systems with Applications: An International Journal
An overview of the use of neural networks for data mining tasks
Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery
Self-organizing maps with a time-varying structure
ACM Computing Surveys (CSUR)
Hi-index | 12.07 |
Customer relationship management (CRM) aims at understanding and measuring the true value of customers. Market segmentation is a general method for successful CRM. This paper focuses on approaches that provide a human manager with a visualized decision making tool for market segmentation. We propose a novel market segmentation approach, namely the hierarchical self-organizing segmentation model (HSOS), for dealing with a real-world data set for market segmentation of multimedia on demand in Taiwan. HSOS is able to give a human manager a general idea of market segmentation step by step, which can be considered as a potential alternative approach to other hierarchical cluster approaches for market segmentation.