Multi-Agent Negotiation Paradigm for Agent Selection in B2C E-Commerce

Authors:
Bireshwar Dass Mazumdar;Swati Basak;Neelam Modanwal
Affiliations:
Baranas Hindu University, India;Baranas Hindu University, India;Baranas Hindu University, India
Venue:
International Journal of Agent Technologies and Systems
Year:
2011

Citing 13
Cited 0

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Abstract

Multi agent system MAS model has been extensively used in the different tasks of E-Commerce such as customer relation management CRM, negotiation and brokering. The objective of this paper is to evaluate a seller agent's various cognitive parameters like capability, trust, and desire. After selecting a best seller agent from ordering queue, it applies negotiation strategies to find the most profitable proposal for both buyer and seller. This mechanism belongs to a semi cooperative negotiation type, and selecting a seller and buyer agent pair using mental and cognitive parameters. This work provides a logical cognitive model, logical negotiation model between buyer agent and selected seller agent.