The role of exogenous factors in technology acceptance: The case of object-oriented technology

Authors:
Sang M. Lee;Injai Kim;Shanggeun Rhee;Silvana Trimi
Affiliations:
Department of Management, College of Business Administration, University of Nebraska-Lincoln, United States;Department of Information Systems, College of Business, Dongguk University, Korea;Department of Management, College of Business and Public Administration, Kean University, New Jersey, United States;Department of Management, College of Business Administration, University of Nebraska-Lincoln, United States
Venue:
Information and Management
Year:
2006

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Abstract

In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable.