Developing capabilities to use information strategically
MIS Quarterly
Marketing information systems in small companies
Information Resources Management Journal
Issues and opinion on structural equation modeling
MIS Quarterly
Discovering Statistics Using SPSS for Windows: Advanced Techniques for Beginners
Discovering Statistics Using SPSS for Windows: Advanced Techniques for Beginners
Alignment Between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders
Information Systems Research
Research Report: Empirical Test of an EDI Adoption Model
Information Systems Research
Ideal patterns of strategic alignment and business performance
Information and Management
Do e-business strategies matter? The antecedents and relationship with firm performance
Information Systems Frontiers
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The importance of the alignment between information systems (IS) and the business has been emphasized for over a decade. To date, no empirical study has explored the impact of the alignment of IS and marketing, despite initial indications that such an alignment could impact favorably upon business performance. This study reports on a new conceptualization of alignment, together with the development and testing of a parsimonious model which addresses this issue. Data from a survey of 415 respondents from medium-large New Zealand companies were used to test the model. It was found that IS-marketing alignment had a positive impact on both business performance and marketing performance, and that marketing performance in turn had a modest but positive impact on business performance.