Augmented reality e-commerce assistant system: trying while shopping

Authors:
Yuzhu Lu;Shana Smith
Affiliations:
Human Computer Interaction Program, Iowa State University, Ames, IA;Human Computer Interaction Program, Iowa State University, Ames, IA
Venue:
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: interaction platforms and techniques
Year:
2007

Citing 6
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Abstract

Traditional electronic commerce (e-commerce) is limited, because it cannot provide enough direct information about products to online consumers. The technology presented in this paper shows how Augmented Reality (AR) can be used to help overcome the limitations and enhance e-commerce systems. An e-commerce assistant tool was developed, using user-centered design principles. The tool was developed as an Internet plugin, so it can be used on different kinds of computers and handheld devices. A usability experiment was conducted, to compare the developed AR e-commerce assistant tool with traditional e-commerce and Virtual Reality (VR) e-commerce systems. Results show that an AR e-commerce system can provide more direct information about products than traditional or VR e-commerce systems.