Guidelines of quality for industrial online tourism

  • Authors:
  • Miguel Cipolla-Ficarra;Francisco Cipolla-Ficarra

  • Affiliations:
  • Asociación Internacional de Comunicación Interactiva, Bergamo, Italy;Asociación Internacional de Comunicación Interactiva and Asociación Latina de Interacción Persona-Ordenador, Bergamo, Italy

  • Venue:
  • HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
  • Year:
  • 2007

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Abstract

We present guidelines to foster quality industrial online tourism. This is the first guideline ever made where the component of presentation of the contents prevails over the other categories of design in a hypermedia system, such as navigation or structure. As well as this, a heuristic table has been determined to show whether the website correctly represents the online content for tourist promotion. The main features that a heuristic assessor in the industrial multi-media/hypermedia systems has to consider are those locations where there is a crossing point among tourism, communicability, design industry and trade.