Do we talk differently: cross culture study on conference call

Authors:
Xingrong Xiao;Chen Zhao;Shaoke Zhang
Affiliations:
IBM China Research Lab, Beijing, P.R. China;IBM China Research Lab, Beijing, P.R. China;IBM China Research Lab, Beijing, P.R. China
Venue:
UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
Year:
2007

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Abstract

Cross cultural collaboration is popular in the world with increasing globalization, where cultural issues are important to be explored. In this paper, we reported an investigation of culture differences and cultural effects on communication problems in cross culture conference call using an ethnographic technique which refers to long interviews. In these interviews, communication differences among Chinese, Japanese, Indian and Americans were investigated. Our results showed that (1) culture differences in conference call existed in the dimensions of indirectness, power distance, assertiveness, language and speaker-centered vs. listener-centered; (2) and these culture differences caused communication problems in conference call such as misunderstanding, bad impression, unequal participation.