Making the ordinary visible in microblogs

  • Authors:
  • Antti Oulasvirta;Esko Lehtonen;Esko Kurvinen;Mika Raento

  • Affiliations:
  • School of Information, University of California at Berkeley, Berkeley, USA and Helsinki Institute for Information Technology HIIT, Helsinki University of Technology TKK, Helsinki, Finland;Helsinki Institute for Information Technology HIIT, Helsinki University of Technology TKK, Helsinki, Finland;Elisa Corporation, Helsinki, Finland;Google UK Ltd, London, UK

  • Venue:
  • Personal and Ubiquitous Computing
  • Year:
  • 2010

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Abstract

Microblogging is a "Mobile Web 2.0" service category that enables brief blog-like postings from mobile terminals and PCs to the World Wide Web. To shed light on microblogging as a communication genre, we report on multiple analyses of data from the first 10聽months of a service called Jaiku. The main finding is that microblogging centers on selective, I-centered disclosure of current activities and experiences, making daily experiences visible for others. The high frequency of brief and mundane status updates, like "working," may be a second-order effect resulting from posting becoming a routine executed to keep the audience interested. The results highlight the importance of reciprocal activity and feedback in users' motivation to invest in this activity.