Characterizing the diversity in users' perceptions

Authors:
Evangelos Karapanos;Jean-Bernard Martens
Affiliations:
Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands;Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands
Venue:
INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction
Year:
2007

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Abstract

This paper proposes a novel approach to modeling the diversity in users' perceptions, based on a mixture of qualitative and quantitative techniques: the Repertory Grid Technique and Multi-Dimensional Scaling. The proposed method can be used for identifying diverse user groups that can inspire a range of personas, or for selecting subjects for field studies and usability tests. In a case study we explored the perceptions of product creators and end users towards an innovative product in its early design stage.