Usability analysis framework based on behavioral segmentation

Authors:
Peter Géczy;Noriaki Izumi;Shotaro Akaho;Kôiti Hasida
Affiliations:
National Institute of Advanced Industrial Science and Technology, Tsukuba and Tokyo, Japan;National Institute of Advanced Industrial Science and Technology, Tsukuba and Tokyo, Japan;National Institute of Advanced Industrial Science and Technology, Tsukuba and Tokyo, Japan;National Institute of Advanced Industrial Science and Technology, Tsukuba and Tokyo, Japan
Venue:
EC-Web'07 Proceedings of the 8th international conference on E-commerce and web technologies
Year:
2007

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Abstract

Usability analysis tools are indispensable for improving efficiency of electronic environments including web based portals and services. The article presents a novel behaviorally centered usability analysis framework. The framework has been applied to elucidation of usability characteristic of a large corporate intranet with an extensive knowledge worker user base. Knowledge workers had a significant tendency to form elemental and complex browsing patterns, utilized relatively narrow spectrum of available resources, and generally exhibited diminutive exploratory behavior.